Guide

  • Marmato
  • Posted by Marmato
19 May 2026

Data Cleansing KPIs every SFMC Team should measure

Accurate, reliable data is the foundation of every email, SMS campaign, customer...

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  • Marmato
  • Posted by Marmato
12 May 2026

From Data Chaos to Revenue Precision: Improving Lead Routing in Eloqua

In modern B2B marketing, organizations rely on platforms like Eloqua to improve...

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  • Marmato
  • Posted by Marmato
5 May 2026

How to build a scalable Data Cleansing Framework in Marketo?

Modern marketing automation depends on data quality. Even advanced campaigns, lead scoring...

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  • Marmato
  • Posted by Marmato
21 April 2026

Marketing Intelligence Enhancements with Agentforce: Using Expanded Data Models and API Connectors for Unified Insights

Many organizations still struggle with siloed marketing data. Campaign performance may live...

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  • Marmato
  • Posted by Marmato
14 April 2026

Advanced Lead Nurture Campaign Strategies in Eloqua for 2026

Eloqua continues to evolve as a powerful marketing automation platform that helps...

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  • Marmato
  • Posted by Marmato
7 April 2026

Agentic AI for Real-Time Automation in Marketo

Marketo is evolving toward agentic AI, autonomous systems that act on intent,...

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  • Marmato
  • Posted by Marmato
17 March 2026

Eliminate Data Duplication with Zero-Copy Data Connectors in Salesforce Marketing Cloud

In today’s digital marketing landscape, data is essential for delivering personalized customer...

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  • Marmato
  • Posted by Marmato
10 March 2026

New Campaign Canvas Enhancements in Eloqua: What Marketing Leaders Need to Know

Marketing leaders today need to show clear business impact. Campaigns are no...

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  • Marmato
  • Posted by Marmato
3 March 2026

Using Advanced BI Analytics to Track Revenue Attribution in Marketo

One key question often raised in marketing leadership discussions is: How much...

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  • Marmato
  • Posted by Marmato
17 February 2026

Agentforce Builder (Beta): Key Features and Value

AI agents are quickly becoming part of how companies sell, support customers,...

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