Guide

  • Marmato
  • Posted by Marmato
2 December 2025

Explore the Marketo Lead Flow KPIs that Actually Drive Revenue

In many organizations, lead reporting still focuses on volume, how many leads...

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  • Marmato
  • Posted by Marmato
7 October 2025

Unlocking Marketo Advanced Journey Analytics for Revenue Growth

Modern marketing isn’t just about generating leads; it’s about understanding every step...

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  • Marmato
  • Posted by Marmato
9 September 2025

Converting High-Priority Accounts into Closed Deals with Eloqua Account Intelligence

Finding high-priority accounts is only half the battle. The real challenge comes...

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  • Marmato
  • Posted by Marmato
19 August 2025

Agentforce Data Layer: Turning Raw Data into Smarter Decisions

If you’re leading marketing or revenue teams today, chances are you’re drowning...

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  • Marmato
  • Posted by Marmato
5 August 2025

Using Eloqua’s Account Intelligence to Identify High-Priority Accounts

In B2B marketing, not all accounts are equal; some will never be...

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  • Marmato
  • Posted by Marmato
22 July 2025

Agentforce 3: The Next-Level AI Agent Platform Powering Industry Automation

On June 23, 2025, Salesforce unveiled Agentforce 3, a major upgrade to its AI-powered...

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  • Marmato
  • Posted by Marmato
27 May 2025

Top Salesforce AI Trends for 2025 Every Marketer Needs to Know

If you’re a marketer looking to stay ahead of the curve in...

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  • Marmato
  • Posted by Marmato
29 April 2025

Bridging the Gap Between Marketing and Revenue Ops: A Strategic Framework for Alignment

In many companies, marketing and revenue operations still work in separate lanes....

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  • Marmato
  • Posted by Marmato
11 March 2025

Marketo Default Programs: When to Use Them & Common Pitfalls to Avoid

Marketo Default Programs allow marketers to manage different campaigns, workflows, and tracking...

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  • Marmato
  • Posted by Marmato
17 December 2024

Simplifying Marketing Automation: When to Use Automation Studio and Journey Builder

Salesforce Marketing Cloud (SFMC) offers various tools to help you automate your...

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