Eloqua

AI is now deeply embedded in Eloqua. It helps decide who to...

Wait steps are a powerful feature in Oracle Eloqua campaigns. They help...

Sending the right email at the right moment can make a big...

Artificial Intelligence (AI) has become an important part of modern marketing. Tools...

Finding high-priority accounts is only half the battle. The real challenge comes...

In B2B marketing, not all accounts are equal; some will never be...

In today’s competitive market, not every prospect converts on their first interaction...

Account-Based Marketing (ABM) is a focused strategy where marketing and sales teams...

As your company grows, your demand generation strategy needs to scale too,...

For years, marketing and sales teams have worked toward the same revenue...