Eloqua

In B2B marketing, not all accounts are equal; some will never be...

In today’s competitive market, not every prospect converts on their first interaction...

Account-Based Marketing (ABM) is a focused strategy where marketing and sales teams...

As your company grows, your demand generation strategy needs to scale too,...

For years, marketing and sales teams have worked toward the same revenue...

Asset management can become overwhelming, especially for large-scale campaigns that involve multiple...

As we move into 2025, the marketing world continues to evolve rapidly....

Mapping customer journeys is a critical part of delivering a seamless and...

Are you looking for a way to manage more complex or unique...

In November 2024, Oracle Eloqua will introduce several important updates to improve...