A/B testing is a powerful technique that allows marketers to compare different...
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As the world of marketing technology continues to evolve, companies need to...
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Adobe Marketo Engage is a comprehensive marketing automation platform to streamline your...
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As a business, it is essential to understand who your target audience...
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Marketing emails are a powerful way to reach out to customers and...
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Campaign attribution is the process of identifying and quantifying the sources of...
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Return On Investment, popularly known as ROI. We often hear this term...
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In today’s digital world, marketers constantly bombarded customers with marketing messages. Sometimes...
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The first impression is always the most important one. When it comes...
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Email click-through rates are the percentage of emails opened and clicked by...
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