As a business, it is essential to understand who your target audience...
Read More
Marketing emails are a powerful way to reach out to customers and...
Read More
Campaign attribution is the process of identifying and quantifying the sources of...
Read More
Return On Investment, popularly known as ROI. We often hear this term...
Read More
In today’s digital world, marketers constantly bombarded customers with marketing messages. Sometimes...
Read More
The first impression is always the most important one. When it comes...
Read More
Email click-through rates are the percentage of emails opened and clicked by...
Read More
Email open rates are the percentage of emails opened. They are a...
Read More
Every device connected to the internet has an IP address, a unique...
Read More
Pardot is a platform that helps marketing managers to lead, measure, and...
Read More