Blog

  • Marmato
  • Posted by Marmato
15 April 2025

The Smart Way to Scale Your Demand Generation Strategy with Eloqua (A Checklist)

As your company grows, your demand generation strategy needs to scale too,...

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  • Marmato
  • Posted by Marmato
8 April 2025

How to continuously refine your Marketo Target Account Management (TAM) approach using analytics?

Marketo Target Account Management (TAM) helps you focus your marketing efforts on...

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  • Marmato
  • Posted by Marmato
1 April 2025

How Sentiment-Based Segmentation can help to enhance Marketing Campaigns?

In today’s competitive market, understanding your customers goes beyond just knowing their...

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  • Marmato
  • Posted by Marmato
25 March 2025

Best Practices for Training Salesforce Einstein Conversation Mining for Accurate Insights

Einstein Conversation Mining is an AI-driven tool that helps businesses analyze customer...

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  • Marmato
  • Posted by Marmato
18 March 2025

How Eloqua Guided Campaigns Align Marketing and Sales for Revenue Growth?

For years, marketing and sales teams have worked toward the same revenue...

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  • Marmato
  • Posted by Marmato
11 March 2025

Marketo Default Programs: When to Use Them & Common Pitfalls to Avoid

Marketo Default Programs allow marketers to manage different campaigns, workflows, and tracking...

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