In November 2024, Oracle Eloqua will introduce several important updates to improve the platform’s performance, security, and usability for marketers. These updates include enhancements to the user interface, increased API limits for more efficient data handling, and updated security protocols for safer data transfers. Here’s a breakdown of what you can expect in the upcoming Eloqua November 2024 Release and how it will benefit your marketing workflows.
Oracle Eloqua 24D Release Information:
Key Highlights:
- Improved User Experience: Oracle Eloqua plans to enhance its interface, focusing on easier navigation and improved usability for marketers. Users will experience more intuitive workflows, allowing for smoother campaign creation and management.
- Updated Security Features: New security updates will be rolled out to protect customer data better and ensure that Eloqua continues to comply with evolving industry standards. These updates will help marketers feel confident that their sensitive information is well-guarded.
- Performance Optimizations: Eloqua’s background processes and data handling will be optimized to boost the platform’s speed and efficiency. These changes will result in faster response times, especially during high-demand periods, improving overall user productivity.
1. Redwood UX Enhancements:
What’s Changing:
Redwood User Experience (UX) will be the default interface for all users logging into Eloqua. Redwood, which has earned recognition as Oracle’s award-winning UX, will bring a more modern and consistent user interface across Oracle’s entire suite of products.
Key Redwood Additions:
- End-to-End Redwood Experience for Simple Campaigns and A/B Testing:
The Redwood design will include the entire process of setting up and managing campaigns and A/B testing, providing a more streamlined and visually appealing experience.
- New Launchpads for Emails, Landing Pages, and Dynamic Content:
With new launchpads, users will be able to quickly access and create emails, landing pages, and dynamic content within the updated Redwood interface, making content creation more efficient and user-friendly.
- Signature Rules:
The ability to create signature rules will be introduced in the Redwood UX, simplifying the process for marketers to manage personalized signatures across their campaigns.
- Field Merges:
The Redwood UX will include a new launchpad and an improved field merge creation experience, making it easier for users to merge fields and personalize their marketing efforts.
- Forms:
a. External Form Integration Wizard: Oracle Eloqua will roll out an External Form Integration Wizard within Redwood, guiding users step-by-step in integrating forms from outside sources into Eloqua campaigns.
b. Template Chooser: A Template Chooser tool will allow users to quickly browse, select, and customize form templates within the new Redwood environment, saving time and simplifying form creation.
2. Increased Reporting API Records Limit per Page:
Key Change:
The Reporting API limit is expected to increase from 10,000 to 20,000 records per page. This means that users will be able to retrieve larger sets of data in fewer API calls, making the process much more efficient.
Impact:
This change will reduce the number of API calls required to access large volumes of data, improving performance and saving time for users who depend on API integrations in their reporting workflows. By streamlining data retrieval, marketers will gain faster insights into their campaign metrics and results.
3. SFTP Imports/Exports SSH Cipher Updates:
Important Security Update:
Oracle Eloqua will update the SSH ciphers used in SFTP imports and exports to align with the latest security protocols. These updates will strengthen data transfer security, providing additional protection for marketers who rely on these processes.
Retired Ciphers:
This update will retire some older ciphers to ensure all users operate on the most secure protocols.
Action Required:
Marketers must verify that their systems and SFTP connections are compatible with the new ciphers to avoid data import or export disruptions. Preparing for this in advance will help ensure a smooth transition when the updates go live.
These updates will ensure that Oracle Eloqua remains a highly secure, efficient, and performance-driven platform. Marketers can maximize their campaigns and data processes by staying updated with these enhancements. Be sure to review these changes and adjust your workflows accordingly to take full advantage of the improvements.
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