For years, marketing and sales teams have worked toward the same revenue goals but often struggled with misalignment. In the past, businesses could afford a less coordinated approach since buyers followed predictable paths. But today’s digital, multichannel landscape has changed the game. If marketing and sales aren’t in sync, it can hurt customer experience and slow revenue growth. Let’s explore how Eloqua Guided Campaigns can help to align marketing and sales for Revenue Growth.
Why Alignment Matters More Than Ever?
Disconnected teams create inefficiencies that impact business success. Marketing and sales alignment is crucial for revenue growth because it ensures both teams work together toward the same goals. When marketing delivers high-quality leads and sales engage them effectively, businesses close more deals faster. This alignment improves customer experience, reduces wasted efforts, and increases overall revenue.
Introducing Eloqua Guided Campaigns:
Eloqua Guided Campaigns is now a core feature in all Eloqua Standard and Enterprise plans. As part of Oracle’s Marketing and Sales Unification suite, this tool empowers marketers and sales teams to create and launch targeted, brand-approved campaigns without technical expertise.
What Can Eloqua Guided Campaigns Do?
- Target the Right Buyers – Engage high-intent accounts with personalized email campaigns.
- Deliver Sales-Ready Opportunities – Go beyond leads and send conversation-ready prospects to sales.
- Streamline Workflows – Automate campaign execution and accelerate revenue growth.
Key Benefits of Eloqua Guided Campaigns:
- Faster Time to Market – Launch account-based, goal-driven campaigns without heavy support from marketing ops.
- High-Quality Sales Opportunities – Ensure sales teams receive engaged, ready-to-convert leads.
- Seamless Automation – Use native integration with Oracle Fusion Sales to automate lead handoff.
- Revenue Growth – Align marketing and sales around shared opportunities for predictable revenue impact.
Eloqua Guided Campaigns Features:
- Step-by-Step Guided Workflows – Easily create campaigns for nurture programs, webinars, and more.
- Advanced Audience Targeting – Pull from Eloqua segments or Oracle CDP Unity for precision targeting.
- AI-Driven Lead Qualification – Use account-based scoring to prioritize high-value prospects.
- Brand-Approved Content – Ensure consistent messaging across all customer touchpoints.
- Outcome-Based Campaigns – Choose from predefined workflows designed for different business goals.
- Actionable Analytics – Get insights into campaign performance at the account level.
Common Use Cases:
- Aligning Marketing & Sales: Improve collaboration and streamline processes between teams.
- Empowering Sales: Help sales reps send targeted emails without needing Eloqua expertise.
- Distributed & Partner Marketing: Enable local teams and partners to run effective campaigns.
- Internal Communications: Simplify onboarding, announcements, and corporate messaging.
Simplified Eloqua Guided Campaign Creation Process:
- Choose Your Campaign Type – Select a campaign based on your goals, such as targeted account selling, multi-step nurture campaigns, or event promotions.
- Select Your Audience – Use predefined audience segments based on permissions or create custom lists within the guided campaign interface.
- Pick or Create Emails – Choose from existing brand-approved emails or create new ones while ensuring they follow branding and engagement best practices.
- Qualify Opportunities – Use engagement-based rules to assess responses and send only the most relevant contacts to sales for follow-up.
Reference:
Unlock the Full Potential of Eloqua Guided Campaigns!
Subscribe to Newsletter
Get our latest blogs directly to your inbox.
