Salesforce Marketing Cloud
Marmato Digital has a team of certified Salesforce Marketing Cloud (SFMC) specialists with extensive expertise in the platform’s features and capabilities. We assist in configuring your SFMC instance to align with your business objectives, providing various Salesforce Marketing Cloud services to elevate your digital marketing initiatives.
Our certified SFMC specialists are dedicated to aiding you in setting up your SFMC instance to fit your business goals. We excel in identifying the most interested potential customers and strategizing personalized marketing campaigns to enhance your outreach efforts. We can also help you to enhance your revenue operations and increase your business ROI (return on investment).
We provide you with a seamless experience on:
- Implementing digital automation and integration to your business.
- Efficiency and innovation in your campaign production.
- Technical excellence in Salesforce Marketing Cloud and a strategic approach to revenue generation with our focused service.
- Elevating your SFMC instance performance with our audits and health checks.
- A smooth and successful transition with our automation platform migration service.
Services We Offer
- Maximize the efficiency of SFMC with our specialized configuration and setup services.
- Navigate the nuances of IP warming strategically. Our team ensures a positive sender reputation, gradually building credibility for improved email deliverability.
- Embark on your Salesforce journey seamlessly with our onboarding expertise. We help you craft a compelling online presence by aligning the instance with your unique brand identity. Also, gain real-time insights into your campaigns with custom SFMC dashboards.
- We help you enhance your marketing efficiency by integrating your SFMC instance with Salesforce and MS Dynamics CRM, ensuring seamless communication and data synchronization, and streamlining data flow for a unified customer experience.
- ETL (Extract, Transform, and Load) Integration – We help to integrate and optimize middleware integration with SFMC and implement complex data management.
Our team helps you to optimize event marketing with seamless integration of popular platforms like On24, GoToWebinar (GTW), and Webex, ensuring a unified approach to event management.
Our team assists in expanding your reach by integrating with various Cloud APIs and connecting your SFMC instance to AWS, SFTP, and Oracle Integration Cloud (OIC) for seamless and secure data exchange.
Our data normalization service ensures consistency and accuracy in your data by normalizing formats and structures, enhancing its usability across platforms.
Elevate data quality through thorough cleansing and easy list uploads, providing a reliable foundation for your marketing endeavors. Eliminate redundancy and streamline your data by deduplicating records, ensuring a clean and efficient database.
Navigate compliance seamlessly with robust management of Do Not Call (DNC) and opt-out lists, ensuring adherence to regulations. Also, trust in our data stewardship services to maintain the integrity and security of your marketing data, providing a reliable foundation for strategic decision-making.
Our team of campaign creation experts will support you in creating a flawless campaign, ensuring a swift and effective deployment.
We create engaging emails, dynamic forms, and compelling landing pages. We also ensure a consistent brand experience across devices with responsive HTML templates, enhancing the reach and impact of your campaigns.
We help in A/B testing for optimizing campaign performance, allowing you to refine strategies and maximize engagement.
Our team will support you in configuring and executing multi-channel journeys, which involve orchestrating cohesive and synchronized experiences across various channels, such as email, push notifications, SMS, and WhatsApp etc.
We will assist you in gaining valuable insights into your campaigns with robust reporting and analytics features, empowering data-driven decision-making. Our team will provide the details on KPIs and the strategies to improve them.
- Identify high value leads effortlessly through our advanced lead scoring model, ensuring efficient prioritization for targeted engagement. Nurture leads effectively with our tailored strategies, guiding prospects through the conversion funnel with personalized and timely interactions.
Streamline your lead management process with our robust framework, optimizing the entire lifecycle from acquisition to conversion.
Gain insights into your sales funnel dynamics through our comprehensive analysis, allowing for continuous optimization and improved conversion rates. Enhance targeting precision with in-depth segmentation analysis and strategic approaches, ensuring your messages resonate with specific audience segments.
Ensure visually appealing email and landing page templates with HTML coding. Enhance the aesthetics and consistency of your marketing assets with CSS coding, ensuring a polished and professional appearance. Tailor your data interactions with SQL coding, enabling seamless integration and data manipulation within SFMC.
- Implementing server-side logic, interact with platform APIs, and perform advanced data manipulations for more sophisticated and dynamic email campaigns.
Tailor your data interactions with SQL coding, enabling seamless integration and data manipulation within Salesforce Marketing Cloud. In addition, we help to customize your content within emails and other marketing communications with AmpScript coding.
Maintain data integrity with a thorough database audit, ensuring accuracy and reliability for effective marketing campaigns.
Optimize your campaign structure for maximum efficiency, ensuring a well-organized and impactful approach to your marketing initiatives. Streamline your Salesforce experience with a standardized naming convention and folder structure.
Navigate regulatory landscapes effortlessly with our compliance checks, ensuring your campaigns align with industry standards and legal requirements.
Strategize your move seamlessly with meticulous migration planning, ensuring a smooth transition to Salesforce Marketing Cloud. Tailor your migration setup with our expert designing services, ensuring alignment with your business needs.
Enhance data quality with thorough auditing and cleaning, preparing your datasets for optimal performance within SFMC. Safeguard your valuable data with our secure data backup solutions.
Execute your migration plan flawlessly and validate its success through rigorous testing, guaranteeing a seamless transition. Conclude your migration journey with a post-migration audit, confirming data integrity and system performance.
Why choose Marmato Digital?
Quality
We ensure that every service we offer is of the utmost quality, tailored to meet the unique needs and expectations of our valued clients.
Consistency
No matter how big or small the projects are, we always offer high-quality service to all our clients that can be measured over time.
Reliability
We provide goal-oriented and growth-focused services to our clients with our experience and expertise, making us a reliable partner.
Timeliness
We understand the importance of meeting deadlines and consistently strive to deliver projects on time or even ahead of schedule for successful execution.
Up-To-Date
Ongoing training and certifications ensure that our team stays up-to-date with the latest advancements in marketing technology.
Data Security
We prioritize your sensitive information protection, reflecting our dedication to maintaining a secure environment for your valuable data.
Use Case
API Integration
Challenge:
A healthcare company faced a hurdle in sending dynamic webinar invitations, registrations, and payment details to its customers. The source data originated from various platforms with diverse formats. The challenge included sending dynamic invite links via personalized SMS and emails and the template needed to accommodate multiple languages.
Solution:
A comprehensive solution was implemented for the Sales and Customer Relationship teams. APIs were employed to convert the data into Salesforce Marketing Cloud data extensions. Automated workflows and journeys were set up to send SMS and emails. Custom tracking dashboards were provided to the sales team, offering real-time metrics on sends, opens, clicks, and bounce data. Additionally, the sales team was equipped to resend emails and SMS to customers without requiring login access to Salesforce Marketing Cloud.
Results:
This solution enabled relationship managers to promptly follow up with customers, contributing to improved Return on Investment (ROI).