How to Avoid Spam in Email Marketing?

Now a days, many marketers face spamming issues with their email marketing efforts. They send emails to their contacts, and those emails go directly to their spam filters.

So, how can marketers make sure that their emails are spam free, and they can easily target their contacts inbox.

There are few facts regarding spam issues:

  • One out of every six emails send to prospects, land in spam.
  • 90% of spam is in English.
  • 88% of all spam is sent from botnets (networks of compromised PCs) like through Rustock, Cutwail, and Maazben.
  • 92% of spam contains links.
  • Spam from webmail services like Gmail and Hotmail is not as common as you might think. Only 0.7% of spam is sent from webmail accounts.
  • 1 in 284 emails contain malware and email clients marked those emails in spam filter.
  • 1 in 445 emails are phishing emails and email clients marked those emails in spam filter.

Best practices to avoid spam in email marketing:

It is a very challenging task to avoid spams issue and target your contact inbox without not issues. So, try to use these best practices as a way to avoid spam in email marketing:

  • Avoid using spam trigger words like Free, Hot, Satisfaction guaranteed etc.,
  • Avoid suing loud colors such as red or green in the email body text. 
  • Avoid using all capital letters in the subject line and within the body of the email.
  • Avoid using exclamation signs or other punctuation marks more than once.
  • Avoid using excessive symbols, use descriptive words instead. When use dollar signs, make sure avoid using more than one.
  • Avoid using overly prominent call-to-action. Words such as ‘CLICK HERE’ are spam triggers and capitalizing them makes it worse.
  • Avoid converting Microsoft word files to HTML.
  • Avoid converting ‘Re’ or ‘Fwd’ in the subject line to trick recipients like that the mail is a continuation of a previous conversation.
  • Avoid using a lot of images that include text. In HTML email template always avoid using one big image. Spam filters cannot read images so sometimes emails trick spam filters by embedding text in images.
  • Avoid using purchased lists. Always avoid sending emails to those who do not expect your correspondence and can put your company’s reputation at stake.
  • Avoid offering misleading claims in the subject line. Always deliver what you have stated in the subject line.
  • Avoid sending attachments in emails. If attaching files in .jpg, .gif, .png and .pdf formats to be make sure the email also contains text content. Do not send emails attached with executable file types, such as .exe, .swf etc.
  • Avoid using ‘from’ addresses that look like or Always include a ‘from’ address. Emails from unknown senders are immediately reported as spam.
  • Avoid sending blank emails.
  • Always include your physical mailing address and a phone number in the emails.
  • Avoid unnecessary text and images within the mail. Try to resize your html mail under 30kb.
  • Avoid sending email without unsubscribe link, always give an unsubscribe link within the email such that it is prominently visible to the recipient (within the header or in footer).
  • Avoid targeting those contacts who have not subscribed. Always use permission marketing techniques or the double opt-in method to avoid sending emails to recipients that are likely to report them as spam. Both methods ask for the user’s permission to receive your email. While permission marketing can be done in various ways, the double opt-in method refers to a customer opting-in to email newsletters on a form on your website and then confirming the opt-in with a confirmation link sent to his/her email. This method is very successful in Marketing Automation best practices.
  • Avoid using stock template colors. Always customize email templates as per your website’s theme. Always to be make sure that the design of email templates identifies clearly with your brand or website. Always try to include your company logo on the upper left corner or center of the email template.
  • Make sure that your domain and company name are protected and trademarked.
  • Always include terms or privacy policy statement in any affiliate deals or advertising deals regarding the use of your brand or domain in email marketing campaigns.
  • Send error free html emails to audience.

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