Marketing Strategy

Campaign attribution is the process of identifying and quantifying the sources of...

Return On Investment, popularly known as ROI. We often hear this term...

In today’s digital world, marketers constantly bombarded customers with marketing messages. Sometimes...

Email deliverability is one of the most important aspects of a successful...

The modern digital world has made it complicated to organize all your...

The first impression is always the most important one. When it comes...

An email unsubscribe is a way to stop receiving emails from a...

Email click-through rates are the percentage of emails opened and clicked by...

Email open rates are the percentage of emails opened. They are a...

HTML emails are one of the most effective channels for digital marketing....