Marketing Automation Strategy

SERVICE:

Marketing Automation
Strategy

Is your company looking to find leads, nurture them with relevant information, and use lead scoring to track behavior?  With the right strategy, you can achieve your demand generation goals and guide your company in the right direction.

At Marmato, we create the Marketing Automation Strategy your company needs, in consultation with you, your team, and anyone else that needs to be involved. We will help you generate revenue from leads by collecting, qualifying, and interacting with them throughout the buying process. Every Marketing Automation Strategy will be designed to support the marketing goals of your organization and to measure the resulting impact of the efforts.

Lead Nurturing
Lead Nurturing
Most new leads are not sales ready. This means a process needs to be put in place to develop qualified leads until they are sales-ready.
Targeting and Segmentation
Targeting and Segmentation
We find a way to separate your customers into groups with shared characteristics and reach them with personalized recommendations and deals.
Social Media
Social Media
Find new contacts, engage existing prospects and customers and build brand advocates.
Lead generation
Lead generation
We architect the strategy to engage specific buyers with a message that is relevant and personalized, creates awareness, and attracts new prospects to the business.
Lead management
Lead management
We help our clients define a demand funnel strategy and a lead management process so that managing leads from demand to closed-won is easy.
Lead Scoring
Lead Scoring
We create the lead scoring model for our customers, unique to their business. The model helps identify promising leads, discard those that are not engaging, and nurture them until close. This helps build alignment with sales, by helping them identify which buyers are ready to engage and purchase.

Strategic Process: