You have probably come across a discussion about a new, must-have marketing solution known as marketing automation. What is it? And why is it important to your business?
Marketing is transforming right before very rapidly. Sales-ready leads, data management, lead scoring and nurturing, tracking, and measurement at the contact level are just a few focus areas for modern marketers. Studies report that marketers are going to spend more on IT staff in the coming years than their IT counterparts.
The following demonstrates the importance of more effective marketing methodologies driven by new technology solutions. This fundamental transformation is creating unprecedented opportunities that require a new technology solution that helps marketers,
- Create relationships in building dialogs across fragmented channels.
- Address the marketing ecosystem more effectively.
- Drive deep insight and analytics.
That leads us to the power of marketing automation
Marketing automation enables marketers to do more in less time and allows the marketer to focus on high-gain activities. In the meanwhile, the technology delivers the marketing program methodologies. Most marketing automation solutions today are cloud-based applications. It enables marketing professionals to seamlessly integrate off and online media, such as direct mail, email, web, SMS (text messaging), social media, and mobile, to create a highly personalized and unified experience across multiple channels.
Since the No. 1 goal of most marketers today is to deliver sales-ready leads to their sales teams, a new and important marketing application within the marketing automation solution now takes on new significance for all marketers: the ability to create rule-based, multi-touch, drip marketing campaigns to generate, nurture and score leads cost-effectively.
How does this help the marketers?
Marketing Automation helps marketers deliver sales-ready leads to sales for immediate follow-up. In parallel, the marketers nurture the remaining prospects until they move to the sales-ready category.
The marketing automation campaigns replace the old-school cross-media approach of one-and-done marketing campaigns with an ongoing lead nurturing program. This scores each prospect and delivers the appropriate prospect information and content until they are sales-ready.
The marketer invests the ongoing lead nurturing and data collection, insight, and behaviors necessary to cultivate each prospect to sales-ready status.
For companies of all sizes, success often comes down to dollars and cents: Sales drive revenue and profit, and marketing converts leads to sales-ready. While major enterprise corporations have the luxury of spending millions, even billions of dollars on marketing and advertising annually to build sales and grow profits, small- and medium-sized businesses (SMBs) are often resource-strapped in three key areas: budget, time, and expertise.
Discover the Power of Marketing Automation with Marmato Digital!
Our expert team is here to streamline your campaigns, boost your ROI, and transform your customer engagement. Don’t miss out on the opportunity to elevate your digital marketing game. Contact Us today to schedule a consultation and take your marketing to the next level!
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